Based on an acronym, LSF for Life Style Factor, the campaign features luxury and lifestyle images but features kids instead of adults. The copy completes the message - Upgrade your child's LSF.
One of the reasons the campaign has struck a chord is probably because Mumbai has seen a drastic decline in the amount open spaces in the past few years, owing to the construction boom. As a result, children in Mumbai often struggle to find a place to play.
The campaign communicates at several levels. It gives a message that the kid's definition of lifestyle is very different from that of an adult's. Also, it underlines the message that kids don't need fancy cars or clothes to be happy. What they need is - lots of place to play and lots of friends - something they can get at Nahar Amrit Shakti.
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About us
MCHI-THANE has always been very clear that fine housing complexes and shopping malls cannot stand in isolation. A great City is the sum total of great buildings, great infrastructure and great people. MCHI has been committed to growth of the real estate sector and is credited with the harmonious growth and rise in quality and standards of construction in Thane City in the past decade.
Its aim as an Association of Developers has been to seek rational rules and regulations which are uniformly applied across the board as this will to a great extent result in speedy construction, cost reduction, fair pricing and a push for better quality standards at par with the developed world, with a high level of transparency.
Contact
501, 5th Floor, Plot No - A-123/4,
Odyssey IT Park, Road No. 9,Wagle Estate
Thane (W) - 400 604, Maharashtra, India
Mobile : (+91) 9833 4583 23 E-mail: mchithane@gmail.com
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