Tuesday 10 May 2016

Gain Multiple Advantages

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Invest in a home on Akshaya Tritiya, one of the four most auspicious days of the Vedic Calendar, instead of gold

In a cosmopolitan city like Mumbai, where technology and time constraints tend to influence most decisions, the balancing act between a modern approach and traditional values is managed rather well and with good reason.

The initial driver is a desire to keep the senior generation happy. If buying a big ticket item like a home on an auspicious day can ensure family harmony, why not? Also, even the least religious Mumbaikar prefers to have God on his side and doesn’t mind waiting a few weeks to ‘coincidentally’ conduct an important acquisition on ‘Akshaya Tritiya.’

Traditional Significance
Regardless of the motives involved, there is a visible trend of Mumbaikars scheduling important purchases for this day. The word ‘Akshaya’ in Sanskrit means imperishable or eternal. Any project initiated or valuable item purchased on this day, is therefore said to bring success or good fortune. Akshaya Tritiya is considered one of the four most auspicious days of the Vedic Calendar.

Akshaya Tritiiya is very auspicious, in fact it is said that there is no inauspiciousness phase during this day so doing ‘good’ things can be done at any time without referring to planetary positions for an ‘auspicious’ phase. Since Indians definitely believe in starting a new activity or purchasing an important item like gold or property on an auspicious day and during an auspicious phase, Akshaya Tritiiya meets all their requirements.

Mindset Shift
While buying gold on the auspicious occasion of Akshaya Tritiiya has been a tryst with tradition, a modern day Akshaya Tritiya investment is probably more likely to involve a visit to a new housing project or township site office rather than a jewellery store. There are several logical reasons why people prefer to invest in real estate instead of going the traditional jeweller route.

Money Matters
The first is a basic concern about getting your money’s worth. Buying ornaments is to put it politely, dicey unless if one is dealing with a really top-level jeweller. You never know how much carat gold the ornament is really made of and would have to largely go on trust, a commodity that is in extremely short supply these days! Add to that the making charges that would be deducted in case one has to return the item for cash and its obvious why this route is no longer preferred by the discerning investor.

Future Needs
The other and bigger problem for Indians is that gold ornaments or coins with religious symbols/ images have a sentimental value. Selling them, even in times of the direst financial crisis is considered akin to a loss of honour. While certain Bollywood films do have scenes where a wife’s jewellery is pawned to help a family tide over a bad financial period, one would be hard pressed to see such scenarios being enacted in real life.

Usage Patterns
Gold ornaments are usually relegated to bank lockers and taken out on rare occasions and returned immediately thereafter. To sell them is like parting with a family heirloom and signifies the end of all that’s positive. Wearing them at functions is again a risky affair with the threat of being robbed in transit or at the venue or heaven forbid, at home itself.

Multiple benefits
In comparison, real estate offers a much more practical option. One is absolutely sure of the value of what is being purchased and there will be no loss in terms of ‘making charges’ as there is in buying gold jewellery. So the smart investors are opting for the safe and practical real estate Akshaya Tritiya investment this year on Monday, May 9, 2016, following the new golden rule.
Facilitating the process are special offers, new launches and innovative financial schemes that address the needs of home seekers to a much greater extent. These are especially offered on this day to encourage fence-sitters.

To Buy Property in Thane or Know More about Builders and Developers in Thane Contact Us at 022 2580 6868

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